Does Kids Smartwatch Toy Hot Selling In The Middle East?
By Kids Electronic Toy Manufacturer Cheertone
July 26th, 2024
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In recent years, kids smartwatches have become increasingly popular around the world, especially in the Middle East, where the market is growing significantly. This is mainly due to the increasing popularity of kids wearable technology and parents' growing concern for their kids education and growth. Educational electronic toys are becoming the first choice for parents when buying toys. This article explores current market trends, customer case studies, and future development trends.Market Growth and Trends:According to data analysis, the kids smartwatch market is worth approximately US$10.4 billion in 2023, with a compound annual growth rate of 8.6% expected between 2024 and 2032. The main factor driving the growth of the kids smartwatch market is the increasing awareness of parents about the benefits of kids smartwatches.
Although North America and Europe currently dominate the market, regions such as the Middle East are catching up, as the degree of digitization continues to increase, people pay more and more attention to kids education and physical and mental development, and the Middle East has a high per capita disposable income and strong consumption potential. Therefore, the Middle East is becoming a lucrative market for kids smartwatches.Consumer DemographicsThe main consumers of kids smartwatches are middle- and high-income families, with a large portion of sales coming from urban areas such as Dubai, Riyadh and Abu Dhabi. Parents aged 30-45 are the main buyers, focusing on features that enhance safety and educational features.Major Market Players:Several major players dominate the kids smartwatch toy market, including international brands such as Vtech, Garmin, Fitbit, and local brands such as Xplora and Doki. Although these brands have long occupied a share in the market, over time, many emerging brands have emerged on major online sales platforms with better products and more favorable prices to impact the position of these dominant brands.As a leading manufacturer in the field of educational toys for children aged 3-12, Cheertone has helped more than 100+ brand retailers and cross-border trading companies to create explosive products in 17 years, and has achieved good results and gained unanimous praise internationally. For example, you can see our products on e-commerce platforms such as Amazon, Ozon, Rakuten, Yahoo, etc.
We are confident in our products and have the ability to help customers occupy the corresponding kids toy market share in the shortest time and get closer to the goal of the top sellers.
Case Study: Middle East Customers Project - OEM Kids Smart Watch CT-W24
First meeting:Kids smart watch CT-W24 is a new type of kids smart watch toy that combines learning and entertainment. It can be said to be a coincidence, or it can be said that we have done enough data preparation for market research in the early stage, and at the same time we just seized this opportunity.The birth of W24 just meets the consumer demand of the Middle East market for kids education. It is equipped with many interesting knowledge learning functions, such as common sense learning cards, ABC learning cards, puzzle games, etc. In addition, it can also cultivate children to develop good living habits, time concepts, etc. The design of colored lights adds a very eye-catching visual experience to this product, which makes consumers shine.At the Hong Kong Toys Fair, a local brand retailer from the Middle East found us and expressed great interest in the kids smart watch CT-W24. He believes that this product has many novel highlights, and the built-in education and entertainment functions are also more in line with the potential needs of the Middle East toy market. In the toy market where homogeneity is so serious, there is a lack of such toys that can make people's eyes shine.Field investigation, confirm demand:After the exhibition, the customer visited our company on site. After seeing our team staffing and standardized production workshop, he recognized the strength of our company. Therefore, the CT-W24 kids smart watch was selected for OEM project development.
We provide customers with personalized OEM options for the Middle East market. The customer finally chose to customize two new colors, straps, and color box designs, with a product quantity of 50k sets. After determining the customer's needs, we began to work on the sample pattern design and transparently display the entire process of the project to the customer.Quick response and efficient production:In the sample confirmation link, we also encountered some small problems, that is, the color card provided by the customer was different from the existing color card in our design department, resulting in a slight deviation in the color of the sample. However, in response to this problem, our professional designers found a matching color card in the fastest time, and it took less than three days to hand over the new sample to the customer for confirmation.During the production process, since the customer's expected delivery date was approaching, in order to increase production capacity, we took advantage of the rich local human resources in Shenzhen and added new production lines and employees responsible for production to improve our overall production efficiency.Delivery on schedule, after-sales guaranteeThe project was delivered on schedule, and the customer also put the CT-W24 Kids smart watch on the shelves in local retail stores as scheduled. W24 quickly entered the vision of local children and sold well. Even if we encountered a small number of after-sales problems, we provided solutions to customers as soon as possible, providing services and quality assurance for customers from pre-sales to after-sales.Until now, the customer is still deeply cooperating with Cheertone in the new kids smart toy project to expand the kids smart toy market share in the Middle East, and achieve mutual benefit and win-win results.The future of the kids smart toy market in the Middle EastAfter reading the cooperation cases between Cheertone and Middle Eastern customers, I believe everyone can glimpse the huge potential of the kids smart toy market in the Middle East. From this successful cooperation with customers, we also realized that kids education and physical and mental development are the necessary functions of kids toys in the future. Manufacturers empower toys, and toys empower children, forming a virtuous closed loop.Niche factors in the Middle East market①Advances in AI technology and the popularization of the InternetWith the popularization of the Internet and the advancement of AI technology in the Middle East, new consumer demand for AI kids smart toys is gradually expanding. kids smart watches, kids science and education robot toys, and even AI kids smart alarm clocks enabled by AI technology are likely to become the next hot-selling category in the market.②Population growth and high proportion of young peopleThe proportion of young people in the Middle East is high, especially the number of children and teenagers accounts for a large proportion. With the increase in family income and the change in consumption concepts, parents are increasingly willing to buy smart electronic toys for their children to promote their learning and entertainment. Therefore, the consumption potential of kids smart toys in the Middle East is huge.③Support from government policiesMany governments in the Middle East are actively promoting science and technology education and encouraging innovation and technological development. For example, the UAE's "Smart Dubai" plan and Saudi Arabia's "Vision 2030" have provided a good policy environment for the smart electronic toy market. Combined with the support of China's "Belt and Road" policy, manufacturers can obtain dividends from policies such as tariff reductions, which makes the price of products have more profit space and promotes buyers to have more chips to expand the Middle East kids smart toy market.ConclusionThe future of the Middle East kids smart electronic toy market is full of opportunities and challenges. Enterprises need to keep up with market trends and seize market opportunities and achieve sustainable development through technological innovation, product localization and brand building. At the same time, the support of government policies and changes in consumer demand will also bring new impetus to the market.
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